Brand Standards

Our brand standards protect and strengthen the GoSpotCheck brand, while also providing a reliable framework within which to grow new assets.


We create with very specific goals in mind. Read our brand statement and supporting emotional pillars and learn why we create the way we do.

Start Here ›


Use our logos like a pro. Understand our terminology, apply the right clearance, learn what not to do, and download approved logo files.

Let's Logo ›


Everything you ever wanted to know about our colors, from click and copy hex codes for every color in our palette to approved pairings and WCAG accessibility.

Color Me Impressed ›


Our comprehensive typography guide includes approved colors, sizes, line lengths, and detailed specs for each of our standard headings.

Get Typin' ›


Our searchable icon library makes it easy to add approved icons to your collateral and presentations. A password is required; ask the Creative team for access.

How Iconic ›


General guidelines on one-pagers and presentations, plus an extremely in depth breakdown of our various personas and target verticals (login required).

Persona-fy Me ›


Browse our extensive documentation on how to properly use photographs with our brand. Composition, special treatments, and dos and donts.

Say Cheese ›

Brand Guidelines v1.1.0 © Copyright 2020 GoSpotCheck, Inc.