Logo

01.Anatomy

We have three logos: our Symbol, our Wordmark, and our Lockup (the Symbol and Wordmark combined). Over time, our goal is to build brand equity for both the Symbol and Wordmark individually; but, since this takes time, the Lockup should primarily be used with external or new audiences. Learn more about our logos — and usage guidelines — below.

Lockup
Symbol
Wordmark

02.Symbol

The Symbol is the primary representation of the GoSpotCheck brand, company, and culture. However, since it has only recently begun to appear as a separate brand element, the Symbol should not appear on its own unless the Lockup or Wordmark appear elsewhere in the same design. This will help promote brand equity and recognition across all elements of our logo.

Sizing

The Symbol comes in two flavors: small and primary. In the small Symbol, the small gap in the circle is slightly wider so that it maintains the same visual weight at smaller sizes. The small Symbol should only be used when the Symbol height is less than or equal to 32px (in digital media) or ¼" (in printed media).

To keep things simple, the small Symbol is only available to members of GoSpotCheck's internal creative team. All downloadable assets on this page include only the primary version of the Symbol. Thus, be sure to always keep the Symbol at least 33px or 0.26" high unless you have been given the small version.

Small
Use when width ≤ 32px or 0.25"
Primary
Use when width ≥ 33px or 0.26"

Clearance

The Symbol should always be surrounded by white space equal to half its width. (this space is represented by "X" in the diagram). You may use more white space around the Symbol, but you should never use less. Never place competing logos or graphic elements in this space.

Observe the same clearance for both the small and primary versions of the Symbol.

Use the same clearance for both Symbol sizes

Approved Colors and Downloads

The Symbol should only ever appear in one of our primary brand colors (see Color for complete guidance on approved background color combinations). Hover over or tap any Symbol below to access downloadable logo files.

03.Wordmark

To promote brand equity in the logo as a whole, the Wordmark should not appear on its own unless the Lockup or Symbol appear elsewhere in the same design. The Wordmark can scale as large as needed, but it should never appear below 20px or ¼" high. If the Wordmark is too small, it will lose legibility and negatively impact our brand.

Clearance

The Wordmark should always be surrounded by white space equal to its x-height, or the height of the lowercase characters (this space is represented by "X" in the diagram).

You may use more white space around the Wordmark, but you should never use less. Never place competing logos or graphic elements in this space.

Approved Colors and Downloads

The Wordmark should only ever appear in one of our primary brand colors (see Color for complete guidance on approved background color combinations). Hover over or tap any Wordmark below to access downloadable logo files.

04.Lockup

The Lockup should be used in almost all cases where it is necessary to brand something as "GoSpotCheck." We do not yet believe there is enough equity in the Symbol or Wordmark alone to justify their use without being accompanied by the Lockup. When in doubt, always use the Lockup.

Sizing

Since the Lockup contains the Symbol, it also has two sizes: small and primary. The small Lockup should be used when the Symbol's height would be less than or equal to 32px or ¼"; this translates to a Lockup size of less than or equal to 40px or 0.55". The primary Lockup should be used at larger sizes.

One additional rule applies to the Lockup: to preserve legibility and brand integrity, the Lockup should never be scaled below 20px or ¼".

Small
Use when 20px (0.25") ≤ height ≤ 40px (0.55")
Primary
Use when height ≥ 41px or 0.56"

Clearance

The Lockup should always be surrounded by white space equal to the width of the symbol (represented by "X" in the diagram). Additionally, the Symbol should be spaced half its width from the Wordmark (represented by ½ in the diagram).

You may use more white space around the Lockup, but you should never use less. Never place competing logos or graphic elements in this space. Observe the same clearance for both the small and primary versions of the Lockup.

Approved Colors and Downloads

All approved Lockup colors are shown below. There is a slight preference for using the 2-color version of the Lockup, but always give priority to legibility and choose the version that provides maximum contrast. Hover over or tap any Lockup below to access downloadable logo files.

One Color

05.Logo Crimes

The GoSpotCheck logo elements (Symbol, Wordmark, and Lockup) should always be used as is. Do not modify typography, proportions, spacing, or colors of any of these elements. The logo elements should always be set apart from other graphics and should be clearly legible.

don't scale unevenly
Don't rotate
don't Break Apart
don't rearrange
don't use unapproved colors
don't place over other graphics
don't add effects
don't use on unapproved or low contrast fills
don't use another typeface
don't use on complex backgrounds

06.Trademarked Versions

To help protect our brand, you should almost always use logos that include either the registered ® symbol or the trademark ™ symbol. In rare cases, or if the legal status of our logos is already denoted elsewhere, the trademarked logos are not required.

When in doubt, use the trademarked versions. Note that the Lockup and Wordmark require the ® symbol because we maintain a legal copyright on the name "GoSpotCheck", whereas the Symbol requires the ™ symbol.

Lockup with ®
Symbol with
Wordmark with ®
Brand Guidelines v1.1.0 © Copyright 2019 GoSpotCheck, Inc.